Friday, March 9, 2012

2012 Vegetable Subscriptions now available!

After allowing last year's vegetable subscribers the first chance to resubscribe, I'm opening up to new subscribers! The set up is essentially the same as previous years, with the major change being more pick up locations as opposed to individual home deliveries. This mostly just affects suburban neighbourhoods as they will have to stop at another home to pick up their vegetables when they might have had direct home delivery in the past. With continuously rising gas costs and the insanity of last year's suburban delivery run, we need to cut down on the number of individual stops we make.

The subscription has also been simplified in that it's a straight 10 deliveries over 20 weeks, for a total cost of $400, instead of having to wait to confirm a start date, and therefore how long the season will be in the end. And the amount of vegetables in packages from week to week may vary more, depending on what's available each week, averaging out to a value of $35 in vegetables per week over the season. So if one week's package has less vegetables, that will be made up in another week.

We're also not growing any eggplant, peppers or melons this year. They just haven't produced at all reliably in the last three seasons, so very few people even got to eat any of them anyway. Jeremy will grow some different varieties of each in his own plantings, so hopefully we'll have some to bring to farmers' markets with us if they turn out.

My sister has again put together a beautiful brochure for me this year (see below), which I will be distributing in select neighbourhoods over the next little while. Hopefully that will drum up some interest in those areas so our delivery route can become more concentrated.

Fingers crossed that word of mouth, email forwarding, brochure/postcard papering and coffee shop posters will get us enough subscribers for this year!